About Allura
Our mission
Allura was built on a simple idea: the spare minutes you already spend scrolling through beautiful things should give a little something back. We put together a bottomless feed of glamorous short videos — beauty, style, fashion and lifestyle clips — and reward the people who keep watching with AlluraCoins 💎 as they go.
What we do
We run an Android app with an endless vertical feed of glam short videos. It is free to install and supported by ads — there is no subscription and no paywall between you and the feed. Every clip you watch earns AlluraCoins, which you can redeem from your profile once you become eligible.
How earning works
There is nothing to figure out — just watch. AlluraCoins land in your wallet as you go, and a few light extras keep things rewarding:
- Watch & earn. Every video you finish drops AlluraCoins into your wallet.
- Daily check-in. Open the app each day for a 7-day streak bonus (50–150 coins).
- Daily quests. Watch 20, 50 or 100 videos in a day for bonus coins.
- Bonus rewards. Stay active and you’ll pick up occasional bonus coins along the way.
When you become eligible, you can redeem your AlluraCoins from your Profile. The exact thresholds and minimum amount are always shown inside the app at that moment.
What we stand for
- Clarity. No opaque earn rates, no hidden tiers. Everything is shown in the app before you commit.
- Privacy. You can start as a guest, never link an email, and still earn. If you do upgrade, your data is treated as described in our Privacy Policy.
- Fairness. We reject fraud and abuse — not users. Legitimate viewers always get their rewards.
Company details
Legal entity: Royal Trade LLC
Entity type: Limited Liability Company (State of Wyoming, USA)
Registered office: 30 N Gould St, Ste 4000, Sheridan, WY 82801, USA
Country of incorporation: United States (State of Wyoming)